The platform is rolling out a updated setting that permits them to reduce the volume of AI-made videos appearing in their timelines. This move comes as the service announced that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale launch. This development aligns with a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A significant portion of this output is considered “AI slop”, a term for substandard, bulk-generated content that is often absurd or surreal.
“We know from our community that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we aim to give people the ability to see more or less of that, based on their own likes,” commented a company executive.
AI on the Platform
TikTok disclosed that there are presently 1.3 billion videos on its network labeled as made with AI. Collectively, more than 100 million media items are uploaded to the service daily, making clips made by AI a relatively small percentage of its total content library.
User Control Features
Members will be able to decrease or raise the amount of AI-generated videos they view by using the content preference option in the platform and choosing AI-made media. Additional categories that can already be adjusted under the tool encompass politics, fashion, cosmetics, and dance.
AI Disclosure Rules
Its guidelines oblige content makers to identify lifelike AI-generated content, and it forbids harmful fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the app will now attach an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a two million dollar awareness program for experts and organizations to develop educational content about responsible artificial intelligence. This program will support charitable organizations specializing in training programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, following discussion over intentions to make redundant a large number of safety staff in the United Kingdom. The company is set to reduce 439 jobs in its trust and safety division in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but AI can protect employees by removing the most graphic content prior to it is viewed by people. The platform announced a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
